For those of you who don’t know what SEO means, Online Marketing it stands for Search Engine Optimization. SEO is the process of optimizing your website to rank as highly as possible in search engines for keywords that are related to the content on your website.
16. SEO is Online Marketing
SEO is measurable. You can measure your conversions and the source of conversions. You can also measure the progression of your website rankings and organic traffic.
With the right tools (or an SEO company), you will be able to measure which search keywords are the most valuable to your business.
17. SEO drives offline sales
Do your customers do research online before visiting your store? Of course, they do! Because most people do their research online, SEO also drives offline sales.
This is because they are using search engines to do their research, but may visit your store or make a phone call to actually buy your products.
3 Therefore, SEO is a major contributor to driving offline sales.
18. SEO is more cost-effective than paid advertising
This is a no-brainer. SEO is more cost-effective than paid advertising. In fact, the average CPC (Cost Per Click) considering all the industries is $2.32.
Why spend money for a page to be seen when you can work your way up in the organic search results by using effective SEO?
Once you rank high on search engines, you do not have to pay for clicks from search engines.
And you will no longer have to worry about your PPC budget. Pause your PPC advertising campaigns and let #1 SEO rankings drive more results.
19. Your competitors are using SEO to grow
Kill or be killed. Your customers start their internet journey with a search. Your competitors are using search to grow their business.
In fact, based on a recent study, 61% of these marketers stated that optimizing their website is their top priority.
Sooner or later, if you are not using a search to grow your business, you will not have a business!
20. SEO can give smaller businesses an edge on larger companies
If you operate a small business, you may find that it is tough to outspend larger competitors in AdWords. However, an effective SEO strategy may be your way to gain higher rankings.
While larger companies rely on advertising, you can rely on a savvy SEO strategy to go in the back door to acquire customers.
21. SEO will help you gain market share
Gain market share by being first. If you are the first option, your customers will never know about the hundreds of alternatives.
Unless they scroll to page 10 of Google. However, we know that will not happen. Why? Because 75% of users never scroll past the first page of search results.
22. SEO will help you break into new markets
SEO will help you break into new markets. Once your website is optimized, you can begin to expand your website to target other keywords.
The keywords you choose can be new products or services you could offer.
You can count on the search engines to drive qualified traffic to your new offerings, helping you enter new markets.
23. SEO increases the value of your business
Another one of the most notable benefits of SEO is the fact that your business becomes more valuable as your SEO rankings rise.
If you are in the market to sell your business, many buyers will find strong SEO rankings as a valuable intangible asset.
This is likely because SEO rankings tend to hold its value and sustain over the years.